Amid tough competition from imported bow-rider manufacturers, the Brisbane built CruiseCraft range of Resort bow-rider boats continues to defy the trend to US imports by continuing as a consistent selling range.

With over 20 different brands from local and overseas manufacturers all competing for a slice of the Australian bow-rider market, consistent sales of the Australian-built CruiseCraft Resort series speaks volumes for the dedication of the company, quality of the product not to mention the discerning eye of boating customers.

“The flood of US imports has certainly made many Australian manufacturers stand up and take notice of the heavy competition,” said CruiseCraft Sales and Marketing Manager Peter Benston.

“For CruiseCraft, the approach to our bow-rider range remains consistent. Simply build the best boats for Australian conditions that can give families a safe and enjoyable day on the water, without compromising on quality. Our sales results are encouraging, but certainly not surprising to us.”

The CruiseCraft Resort bow-rider range consists of 4 models from 5m to 6.1m in both outboard and sterndrive configurations. Boasting practical layouts, lush interiors and huge volumes of internal space, the Resort series caters to the ideal Australian weekend where luxury and sheer practicality must co-exist.

The CruiseCraft Resort design features practical, high-sided hulls, anchor locker in the apex of the bow and a hull design that is smooth riding and stable for our open water conditions.

“Everyone in the boat business acknowledges that the market is becoming increasingly tough in the bow-rider segment due to the proliferation of US imported models,” said Peter Benston.

“In spite of the intense competition, CruiseCraft Resort models are still in demand and selling well. Boating families are exercising faith in the brand and the range.”

“CruiseCraft is one of the longest serving fibreglass boat brands in Australia and fortunately we have a strong reputation that can withstand the proliferation of boat imports.”

The family behind CruiseCraft boats has supported Australian boaters for over 60 years. Dedicated to building boats that matched the variable nature of Australia’s coastal waters, the Nichols family has stood by a simple manufacturing formula of design excellence, innovation and quality.

CruiseCraft is a wholly family owned, third generation Australian boat manufacturing business, operating from their Brisbane manufacturing facility. CruiseCraft boats are distributed exclusively through a network of authorised Dealers throughout Australia and selected international markets.